And this time was no different, as the 36-year-old stripped down to a red snakeskin bustier, pants, stockings and a stunning skirt.
Rihanna shot a sultry look at the camera with her hair in her iconic red, as she threw her hands up and donned a huge furry blue coat.
The Umbrella singer looked sensational as she showed off a glam makeup look and put her toned physique on display.
The sensational new snaps come as part of Rihanna’s Savage X Fenty limited-edition collab with Italian fashion house Diesel.
The line is Diesel’s first foray into lingerie, and Rihanna has certainly turned the heads of her fans in the stunning pieces.
The limited-edition range includes string bikinis, thigh-high stockings, bustiers and more.
Rihanna poses in various positions for the campaign, and in one snap she crouches down on the floor while shooting a look to the camera.
Raving about the photos, one person penned on social media: “There isn’t anyone sexier.”
A second added: “Oh WOW,” and a third wrote: “The 2000’s are back and I’m here for it.”
Rihanna is no stranger to a sexy advertisement and in 2021 the superstar entrepreneur went all out for Savage x Fenty for Valentine’s Day.
She was happy to parade around in letterbox red see-through underwear, latex gloves and thigh-high boots – not forgetting the diamonds.
The underwear is certainly proving popular for Rihanna fans with the brand estimated to be worth a whopping $1billion, more than £752m.
It’s been almost ten years since Rihanna last released a studio album with 2015’s Anti.
Other than a brief return to music with the Black Panther track Lift Me Up, she has instead focused on raising a family and building her empire through her beauty, hair and underwear lines.
She also has successful fragrances.
So profitable is brand Rihanna, she was estimated to be worth over £1billion in March this year.
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Source: Los Angeles Times (edited)
