Emma Watson launches a new cosmetics brand…rated on par with Dior? (video)

And is just an all-around lovely person. Since her last onscreen acting gig (Greta Gerwig’s Little Women in 2019, in case you were wondering)

We’ve seen the actress-turned-entrepreneur do press for her new family gin brand, show up to Taylor Swift’s Eras Tour

And most recently, take part in Vogue’s “In The Bag” YouTube series, showing off her favorite books

As well as beauty products like her tubing mascara, which, completely unrelated to the actress’ love for it, has recently gone TikTok viral.

“I’ve been wearing tubular mascara for years,” she says in the video. “I love them because they come off with hot water so when I shower, I don’t have to use a makeup remover or anything like that and it’s kind of more gentle on your eyes.”

Considering my regular mascara is always getting in my eyes (like, every day) that definitely sounds like something I might need to add to my cart.

What does a tubing mascara do?

Instead of painting your lashes, tubing mascara creates tiny polymer tubes around each of your lashes. This also means that it doesn’t run, smear, or flake the way that regular mascara can! Instead of needing strong makeup removing products and techniques that tug at your lashes, all you need is water to remove tubing mascara. Because of the formation of the individual tubes, it may look like your lashes are coming off, but they’re not!

What are the benefits to tubing mascara?

Since tubing mascara doesn’t flake or smear, it won’t clog your pores or flake off onto your under eye concealer like regular mascara. That means it’s better for your eyes — and the skin around them — in the long run.

Is tubing mascara better than regular mascara?

The fact that you only need water to remove tubing mascara makes it way easier to work with, and might save you money on makeup remover too! That, in addition to the fact you don’t have to tug at your lashes to remove the mascara, makes tubing mascara a much gentler option for your makeup routine.

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