Proving that family can indeed work together if they put their head and heart into it.
In a recent interview with Hello!, Alex had nothing but good things to say about his famous sis. “Ems and I are very close,” he told the publication.
“She’s always been a big source of inspiration for me, everything she’s accomplished and how she’s gone about it – I have a huge admiration for her.
We’re hugely supportive of each other, mostly I try to give her reasons to laugh.
I think we were both looking for a new challenge and thought we’d make a great team, and here we are.”
Emma was also recently announced as the cover star of British Vogue’s January 2024 edition. “Coming out of Covid, I really understood the importance of building community, having community and investing, very intentionally, time and energy into that,” she told Vogue, referring to the joint venture with her brother.
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