This week a newly refurbished basketball court opened in Oakland. It’s the latest move from the Eat. Learn. Play. Foundation, set up by Stephen and Ayesha Curry.

The foundation, which officially launched last month, will be mainly focused on Oakland initially, as Chris Helfrich, the CEO of Eat. Learn. Play.

Foundation, explained. “With the Warriors moving to San Francisco, Stephen and Ayesha felt very strongly that they did not want to leave Oakland behind.

This is the place where they’ve done a lot of growing up, where they have grown a family, and it’s a place that feels like home.”

The Curry’s already have a track record of giving back to the Oakland area, as Nicholas Williams, the city’s Director of Parks, Recreation and Youth Development set out.

Stepping up their efforts

The launch of the Eat. Learn. Play. Foundation represents a stepping up of these efforts.

This summer they were the presenting partner of the Oakland Town Camp, the city’s summer camp for local kids. Just the Currys involvement alone helped the camp double in size this year, Williams said “the name alone attracts kids…

With a profile like Stephen and Ayesha Curry have, there’s a lot of added value they can bring to bear on the issues they’ve selected. Helfrich talked through the approach they’re taking with the foundation.

“The Currys are contributing seven figures every year and we’re going to raise additional money.

Using their platform

Using philanthropic money to unlock further funds is one way to make sure your donations go further. But the Currys have a unique platform that comes from being one of the most recognizable families in the United States, and beyond.

Serious about investing

One of the tell-tale signs of a serious approach in the non-profit sector is the controversial issue of organizational overheads.

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Source: New York Post