Fenty x Puma: What major profits has Rihanna earned after collaborating with Puma on the latest collection?

The singer checked in with Vogue.com for an exclusive pregame interview. 

Here she talks candidly about her vision for Spring 2017, about how Versailles became a major source of inspiration, and why Marie Antoinette might be the most important bad gal muse of all time.

Tell us about the mood of the new collection.

It was definitely a departure from the first collection; that collection had a much darker tone to it, intentionally so. 

To me, Spring should feel like something fresh, even though I’m not going to stop wearing black altogether. 

But I didn’t want it to be super-bubbly, so I kept it a bit street—everything was super-sporty and definitely highly influenced by 18th-century French culture, and the style of that time, mainly Marie Antoinette, and the Palace of Versailles. She just had this regal way about her, and everything she did was big. I wanted to mix that in with sport. I thought it would be a challenge, and it was! But I enjoyed it, and I hope that people do, too.

Why did you choose to show your collection in Paris?

I chose Paris because I wanted people to feel the entire tone of the new collection. I wanted them to feel like this is what Marie Antoinette might wear to the gym, or play tennis in. I imagined it like that, and I hope people receive it in a fun way. The other challenge was having to design part of the collection for men. 

I ended up just going back to myself for that, because, you know, I wear men’s clothes all the time. So I thought to myself, “Just design what you like to wear.” Tonight it’s going to be a very salon-style show—very French—and that idea was inspired by those old Christian Dior shows from back in the day, when he would show in a small room. When I went to the Dior headquarters and heard the story of how Christian Dior used to show in those small spaces, it stunned me, because Dior is such a huge brand.

The Fenty x Puma collection presented by Rihanna in Paris was a true fusion of streetwear and the opulence of 18th-century French culture. As models like Imaan Hammam and Anwar Hadid strutted down the runway in sporty yet regal looks inspired by Marie Antoinette and the Palace of Versailles, it was clear that Rihanna’s vision for Spring 2017 was unlike anything seen before. The collection marked a departure from her previous darker tones, with a fresh and playful vibe that still maintained an edge.Rihanna’s choice to showcase her collection in Paris was a deliberate one, as she wanted to immerse the audience in the world she had created. Drawing inspiration from Marie Antoinette’s extravagant style, she envisioned what the iconic figure might wear to the gym or on the tennis court. The result was a unique blend of historical luxury with modern streetwear sensibilities.One of the biggest challenges for Rihanna was designing pieces for men, but she approached it with her signature confidence and style. Drawing from her own wardrobe of men’s clothing, she created pieces that reflected her personal taste and aesthetic. The result was a collection that blurred the lines between gendered fashion and focused on individual style.The salon-style show in Paris was a nod to the intimate settings of Christian Dior’s early shows, highlighting Rihanna’s attention to detail and storytelling. By creating a small and exclusive environment, she invited guests to experience the collection up close and personal, much like the fashion houses of old. The result was a show that felt both luxurious and accessible, a true reflection of Rihanna’s vision for Fenty x Puma.As Rihanna continues to push boundaries and redefine fashion norms, we can’t wait to see what she has in store next. Follow us for more updates on the latest trends and collections, and to stay inspired by the fearless creativity of Rihanna and other trailblazing designers.

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